Working in real estate means being nimble when it comes to marketing opportunities. In all the rush to get ahead by adopting the next big thing, it can be easy to lose sight of the tested methods of outreach that still yield a proven return on your investment. Balancing the two is often the key to making the most of those new innovations, too. That is why the best real estate lead generation software you can find today still integrates direct mail features.
While social media outreach and other digital marketing efforts are essential for real estate professionals looking to be competitive as either investors or wholesalers, direct mail provides an inexpensive way to start a conversation when you locate leads in a new city. It does not involve any travel, either, and it gives you a chance to provide multiple choices for contact so that your prospects can choose email, phone, or SMS to suit their own tastes.
Why Direct Mail Is Still Effective
While the cost of mail has gone up, direct mail involves just a simple postcard and a message of outreach, making it an inexpensive choice on a per-recipient basis. While blanket mailing an area can be expensive, working from a seller lead list or a real estate buyers list lets you narrow things down to just those prospects with a high response chance.
Mail does not have the contact restrictions that come with email, SMS, or phone outreach, so it is ideal for opening a conversation or for getting prospects to opt in to ongoing marketing efforts via SMS or email lists. When properly tailored, a direct mail campaign can be the fuel that feeds your whole marketing engine.
How To Use Direct Mail Effectively
To make the most of direct mail opportunities, you need to structure a lead generation process around the use of mailing postcards as a way to open contact. That means working lead lists that revolve around contact addresses, and there are a few ways to do that.
- Purchase lead lists of regular wholesale buyers or motivated sellers
- Generate your own buyer lists by tapping into your social network
- Build seller lists from scratch using lead generation software to find your own wholesale leads
- Use social media to expand your network and reach more potential buyers
Make first contact via direct mail when you locate potential sellers or buyers and provide relevant contact information to funnel the right leads to your relevant SMS campaigns or opt-in email updates. That way, you can constantly build both sides of your contact lists, expanding your wholesaling efforts while you create the relationships that bring your ideal investments to your door.
Expand Into New Markets for More Opportunities
There are two ways to diversify your approach. The first is to do more in the neighborhoods and cities where you already operate. It’s a great way to make the most of your opportunities by working out longand short-term income when an area pops.
The other way is to work in more markets, which is also a great way to broaden your contact network because there will be a lot of other real estate professionals doing the same thing. The best way to maximize your returns? Do both.
