Whether you are a business owner or an influencer, social media platforms and YouTube are essential instruments that you must leverage.
The consumption of social media content is skyrocketing, and the curve does not appear to be flattening unless social media ceases to exist. Which is absurd, right? You should therefore exploit them and reach millions of individuals worldwide.
What better way to put social media platforms to good use than using video content? Video content improves SEO, is more entertaining, and presents information more clearly.
However, a heated discussion is brewing about the type of video to use. Pre-recorded videos or live streaming? If you’re in the same boat as others, stick with me till the end.
Live Video Vs. Pre-recorded Video
There is no obvious winner. Both have benefits and specific purposes. Here are a few crucial points to help you decide what to use and when:
Engagement
Is it your intention to interact with your audience? Then live streaming is the way to go. Go live on Facebook, Instagram, or any other network that allows for live video broadcasting.
Engage with your audience to learn what they think about you and your company. Asks questions and encourage them to respond in the comments section.
Use polling features to make it more interesting. Such a real-time interaction will make your audience feel valued. They will remain loyal to you and may refer you to their friends and family.
Presentation
It’s wiser to use pre-recorded videos to provide information or sell products. You must first write a script and then record the video. Such preparation will help you keep your confidence, especially if you are new to public speaking.
It also saves you from babbling unnecessarily, being bombarded with questions you’re not prepared to answer, and getting distracted.
Pre-recorded videos are more helpful when you want to make a sales presentation or give a product demo. The viewers will shoot questions in the comment section giving you enough time to answer them correctly.
Moreover, new-age video editing software, such as BIGVU, incorporate teleprompter functionality. When working with BIGVU, you receive the automated scrolling script on display with this feature.
You only need to look at the camera, and you won’t have to memorize anything. Isn’t it the best? Other such features may enhance video quality while also presenting yourself more confidently.
Genuineness
Live streaming works best to connect with your audience personally and give them easy access to your life. So, what if you make a faux pas? It will only work in your favor.
Mistakes demonstrate that you are human and genuine, and they will feel more connected as a result. Live videos are also ideal for organizing webinars or teaching a particular topic.
Professionalism
It’s best to make some things professionally. They must be refined and free of technical flaws. It could be a sensitive matter, such as shareholder presentations or videos that are based on a screenplay and need retakes.
Pre-recorded video is your best bet for such type of content. It assists you in editing, therefore eliminating mistakes and providing you with a polished, high-quality end product.
Convenience
Whether you are a tiny firm with a limited budget, a large corporation with endless resources, an influencer who likes to share every detail of your life, or a business that wants to show a behind-the-scenes affair, live streaming is open to everyone.
You may live stream from anywhere in the globe at any time that is convenient for you. It does not necessitate the use of any equipment, such as editing software, lighting, or special recording space, to mention a few. It’s really mobile.
Flexibility
You can control your video content with pre-recorded videos. It lets you edit the video to your liking by allowing you to add visuals, music, sound effects, and other interactive elements. You get the desired outcome. There will be no regret for the mistakes made or the things presented. It is, indeed, quite flexible!
Affordability
Live streaming does not necessitate the usage of any equipment or video editing software. There are no production costs. It also takes less effort. All you need is an Android phone, a microphone if necessary, and an account on the streaming site. As a result, it is both hassle-free and cost-effective.
There, I did it. I put an end to the raging argument. You now know whether to live stream or record videos or whether you should consider both choices. If both, which one is preferable for which situation?
Conclusion
Sure, live streaming is inexpensive and straightforward, but don’t underestimate the impact of pre-recorded video. It emanates professionalism and is usually quite precise. So, even if you have to invest in a pre-recorded video and put in the time and effort, it will be worthwhile.
